Who i am
Law Firm Marketing Expert
Well you’ve looked me up, so I guess I should tell you a little about myself…
I grew up in The Colony, Texas, and still live in the Dallas-Fort Worth Metroplex today. I’m a hardcore Dallas Mavericks fan, and I enjoy all things comedy.
When it comes to business, I honestly love what I do. Marketing takes a combination of creativity, insight, and execution. I constantly keep up to date on all things marketing and SEO, but my biggest focus these days is on local businesses — specifically, personal injury law firms.
My current career path may be in law firm marketing, but I also have a passion for writing and video production. While at UNT, I developed and produced numerous short films and focused my studies on writing and mass media.
- Search Engine Optimization
- Content Marketing
- Advertising & Promotion
Responsibilities include: website creation (WordPress, HTML/CSS), search engine optimization (specifically for local businesses), paid search engine marketing (certified in Google Ads and Microsoft Ads), on-page optimization focusing on UX and SEO, effective strong copy writing and content marketing for the personal injury legal industry, natural link building, citation management, creation of promotional graphics & materials, maintaining effective lead generation sources, tracking leads and reporting on trends, social media management (Facebook, Twitter, LinkedIn, etc), social media marketing (Facebook Ads, Twitter Ads, LinkedIn Ads), branding, and outdoor advertising (billboards, buses, radio, TV, etc).
- On-Page Optimization
- Link Building
- Content Marketing
Responsibilities included: handling over 40 active websites in some extremely competitive markets, website creation (Drupal & Wordpress), on-page search engine optimization (Schema markup, internal link structure, proper HTML/CSS), link building, graphic design, social media management, news blogging, UX, document running, and client signups.
- Web Design
- Graphic Design
- Web Marketing
My411Pages.com was a national Internet Yellow Pages (IYP) company where I created unique landing pages, logos, custom graphics, and wrote copy for hundreds of small businesses. Responsibilities also included: HTML/CSS optimization, graphic design (Adobe Photoshop), data entry, and training new publishers.
University of North Texas (UNT)Bachelor of Science (B.S.), 2007, Denton, TX
Majored in RTVF with a focus on marketing & mass media.