Who i am
Law Firm Marketing Expert
Well, you’ve looked me up so I should probably tell you a little about myself…
I grew up in The Colony, Texas, and currently live in the Dallas-Fort Worth Metroplex. I’m a hardcore Dallas Mavericks fan, and I love all things comedy. When it comes to business, I love what I do. Marketing takes a combination of creativity, insight, experience, and execution. I actively keep up to date on all things marketing and SEO, but my biggest focus is on local businesses — specifically, law firms.
My current career path may be in law firm marketing, but I also have a passion for writing and video production. While at UNT, I developed and produced numerous short films and focused my studies on comedy writing and mass media.
- Search Engine Optimization
- Content Marketing
- Advertising & Promotion
Responsibilities include: website creation (WordPress, HTML/CSS), search engine optimization (specifically for local businesses), paid search engine marketing (certified in Google AdWords and Bing Ads), on-page optimization focusing on UX and SEO, effective copy writing and content marketing for the personal injury legal industry, natural link building, citation management, creation of promotional graphics & materials, maintaining effective lead generation sources, tracking leads and reporting on trends, social media management (Facebook, Twitter, Google+, LinkedIn, etc), social media marketing (Facebook Ads, Twitter Ads, LinkedIn Ads), branding, and outdoor advertising (billboards, buses, etc).
- On-Page Optimization
- Link Building
- Content Marketing
Responsibilities included: handling over 40 active websites in some extremely competitive markets, website creation (Drupal & Wordpress), on-page search engine optimization (Schema markup, internal link structure, proper HTML/CSS), link building, graphic design, social media management, news blogging, UX, document running, and client signups.
- Web Design
- Graphic Design
- Web Marketing
My411Pages.com was a national Internet Yellow Pages (IYP) company where I created unique landing pages, logos, custom graphics, and wrote copy for hundreds of small businesses. Responsibilities also included: HTML/CSS optimization, graphic design (Adobe Photoshop), data entry, and training new publishers.
University of North Texas (UNT)Bachelor of Science (B.S.), 2007, Denton, TX
Majored in RTVF with a focus on marketing & mass media.