Who i am
About
Adam Endres
Law Firm Marketing Expert
You’ve Googled me, so I guess I might as well tell you a little about myself…
I’m from (and still live in) the Dallas-Fort Worth Metroplex. I enjoy all things comedy, and want the Dallas Mavericks to FIRE NICO HARRISON and SELL THE TEAM!
But when it comes to work, I truly enjoy what I do. Marketing in any field requires insight, research, and execution — but also creativity. While I keep up to date on all things marketing and SEO, my main focus for the past decade+ has been on local business marketing; specifically for personal injury law firms.
My career is in legal marketing, but I also have a passion for video production, writing, and graphic design. As an undergrad at UNT, I participated in the creation of several short comedy films and generally focused my studies on digital video production/editing and mass media/broadcast marketing.
Some facts
Companies Started
Websites Improved
Unhappy Clients
My experience
Resume
Marketing Manager
- SEO & SEM
- Branding & Promotion
- Content Marketing
Responsibilities include: Law firm marketing management (strategy/direction/branding), SEM/ Search Engine Marketing (certified in Google Ads & Microsoft Ads), website creation (WordPress/HTML/CSS), copywriting / editing, content marketing, SEO/ Search Engine Optimization (personal injury law firms in competitive markets), on-page optimization / UX, natural link building & citation management, graphic design (Photoshop), social media management (Instagram/TikTok/Facebook/etc.), social media marketing (IG/Facebook Ads), CTV & digital media advertising (Spotify/YouTube TV/Disney Advertising/etc.), network security, Microsoft 365 administration, Assembly Neos CMS administration, video production, promotions/events/community outreach, outdoor/offline advertising (radio/billboards/TV).
Onsite Marketing Manager
- Search Engine Optimization
- Content Marketing
- Advertising & Promotion
Responsibilities included: website development (15+ projects - WordPress, Joomla, HTML/CSS), competitive search engine optimization, search engine marketing (SEM), on-page optimization focusing on UX and SEO, link building, citation management, effective strong copy writing and content marketing for the personal injury legal industry, national branding campaign (1-800-ATTORNEY®), maintaining effective lead generation sources, tracking leads and reporting on trends, social media management (Facebook, Twitter, LinkedIn, etc), social media marketing (Facebook Ads, LinkedIn B2B Ads), CRM administration (InfusionSoft, email newsletters).
Senior Marketing Associate
- On-Page Optimization
- Link Building
- Content Marketing
Responsibilities included: building and launching over 40 unique websites in some extremely competitive markets, website creation (Drupal & Wordpress), content creation, search engine optimization (schema markup, internal link structure, clean HTML/CSS), link building, lead generation, graphic design, social media management, newsjacking, UX, and client intake.
Web Developer
- Web Design
- Graphic Design
- Web Marketing
My411Pages was a national Internet Yellow Pages (IYP) company where I was tasked with creating landing pages, graphic design, and writing copy for hundreds of small businesses. Responsibilities also included: HTML/CSS optimization, logo design, data entry, SEO, and backend software administration/training.
University of North Texas (UNT)
Bachelor of Science (B.S.), 2007, Denton, TXMajor: RTVF (Radio, television, and film) with a focus on marketing & mass media.