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About

Who i am

About

Adam Endres

Law Firm Marketing Expert

Well, you’ve looked me up, so I guess I should tell you a little about myself…

I’m from (and still live in) the Dallas-Fort Worth Metroplex. I’m a hardcore Dallas Mavericks fan, and I enjoy all things comedy.

When it comes to business, I truly enjoy what I do. Marketing in any field takes a combination of creativity, research, insight, and execution. While I consistently keep up to date on all things marketing and SEO, my main focus for the past decade has been on local businesses; specifically, personal injury law firms.

While I’ve made a career in law firm marketing, I also have a passion for video production, writing, and graphic design. During my time at UNT, I was involved in the creation of several short films, and generally focused my studies on digital video production/editing, scriptwriting, and mass media/broadcast marketing.

Some facts

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Companies Started
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Websites Improved
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Unhappy Clients
Resume

My experience

Resume

Marketing Manager

  • Search Engine Optimization
  • Branding & Promotion
  • Search Engine Marketing

Responsibilities include: Law firm marketing direction/strategy, branding, Search Engine Marketing (SEM certified in Google Ads & Microsoft Ads), website creation (WordPress), copywriting / editing, content marketing, Search Engine Optimization / SEO (specifically for personal injury law firms in competitive markets), on-page optimization / UX, natural link building & citation management, graphic design, social media management (Instagram, TikTok, Facebook, etc.), social media marketing (Facebook/IG Ads), CTV & digital media advertising (Spotify/YouTube TV/HULU/etc.), network security, Microsoft 365 administration, Assembly Neos CMS administration, video production, promotions/events/community outreach, outdoor/offline advertising (billboards/TV/radio/buses/etc).

Marketing Manager

  • Search Engine Optimization
  • Content Marketing
  • Advertising & Promotion

Responsibilities included: website development (15+ projects - WordPress, Joomla, HTML/CSS), competitive search engine optimization, search engine marketing (SEM), on-page optimization focusing on UX and SEO, link building, citation management, effective strong copy writing and content marketing for the personal injury legal industry, national branding campaign (1-800-ATTORNEY®), maintaining effective lead generation sources, tracking leads and reporting on trends, social media management (Facebook, Twitter, LinkedIn, etc), social media marketing (Facebook Ads, LinkedIn B2B Ads), CRM administration (InfusionSoft, email newsletters).

Marketing Associate

  • On-Page Optimization
  • Link Building
  • Content Marketing

Responsibilities included: building and launching over 40 unique websites in some extremely competitive markets, website creation (Drupal & Wordpress), content creation, search engine optimization (schema markup, internal link structure, clean HTML/CSS), link building, lead generation, graphic design, social media management, newsjacking, UX, and client intake.

Web Developer

  • Web Design
  • Graphic Design
  • Web Marketing

My411Pages was a national Internet Yellow Pages (IYP) company where I was tasked with creating landing pages, graphic design, and writing copy for hundreds of small businesses. Responsibilities also included: HTML/CSS optimization, logo design, data entry, SEO, and backend software administration/training.

    University of North Texas (UNT)

    Bachelor of Science (B.S.), 2007, Denton, TX
    Majored in radio, television, and film with a focus on marketing & mass media.

    My Skills

    Competence

    My Skills

    Marketing

    Branding & Promotions (graphic design, giveaways, events, community outreach)
    100%
    CRM & Client Outreach (Infusionsoft CRM, Constant Contact, newsletter creation, etc.)
    100%
    Offline Advertising (billboards/outdoor ads, radio/tv commercials, promotional items & events)
    100%

    SEO / SEM

    On-Page SEO (link structure, microdata, page titles, page speed, clean code)
    100%
    Off-Page SEO (local citations, legitimate link building, content marketing, social media, GMB/Maps)
    100%
    SEM Campaign Management (Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, AVVO, etc.)
    100%

    Content & Design

    Content Marketing (strategy, writing, blogging, revision, social outreach & promotion)
    100%
    Web Design (WordPress, UX, responsive design, conversion/event tracking)
    100%
    Graphic Design & Video Production (Adobe Photoshop, Premiere, After Effects, Davinci Resolve)
    100%