Who i am
About
Adam Endres
Law Firm Marketing Guy
You’ve Googled me, so I guess I might as well tell you a little about myself…
I’m from (and still live in) the Dallas-Fort Worth Metroplex. I enjoy all things comedy, and am a huge Dallas Mavericks fan will never forgive Nico Harrison for trading Luka.
When it comes to work, I honestly enjoy what I do. Marketing in any field requires a lot of research, insight and execution — but also gives a ton of room for creativity. While I still keep a close eye on Google’s ever-changing algorithm, my broader focus for the past decade+ has been on providing in-house marketing/advertising management to personal injury law firms. That being said, I’m happily employed and have zero interest in job offers (in case that’s why you’re here).
While my career may be in legal marketing, I also have a passion for video production, writing, and graphic design. As an undergrad at UNT, I focused my studies on digital video production and mass media broadcast marketing — but I bet I spent even more time writing comedy sketches.
Some facts
Companies Started
Websites Improved
Unhappy Clients
My experience
Resume
Marketing Director
- Digital Marketing
- Advertising
- Branding & Promotion
Law Firm Marketing Management (strategy/digital/branding/advertising): Website creation (WordPress/HTML/CSS) & content marketing, SEM/ Search Engine Marketing (Google Ads & Microsoft Ads), SEO/ Search Engine Optimization, UX, on-page optimization, copywriting, inbound link & citation management, graphic design (Photoshop), social media management (Instagram/Facebook/etc.), social media marketing (IG/Facebook Ads), CTV & digital media advertising (Spotify/YouTube TV/Disney/etc.), video production, promotions/events/community outreach, offline advertising (radio/billboards).
Law Firm Technology Systems Administration: Core IT infrastructure & cloud workspace management (Microsoft 365/Neos), office technology & facilities integration (Rippling/RingCentral/SharePoint/TextRequest/etc.), network security & compliance, technical support.
Onsite Marketing Manager
- Search Engine Optimization
- Content Marketing
- Advertising & Promotion
Responsibilities included: website development (15+ projects - WordPress, Joomla, HTML/CSS), competitive search engine optimization, search engine marketing (SEM), on-page optimization focusing on UX and SEO, link building, citation management, effective strong copy writing and content marketing for the personal injury legal industry, national branding campaign (1-800-ATTORNEY®), maintaining effective lead generation sources, tracking leads and reporting on trends, social media management (Facebook, Twitter, LinkedIn, etc), social media marketing (Facebook Ads, LinkedIn B2B Ads), CRM administration (InfusionSoft, email newsletters).
Senior Marketing Associate
- On-Page Optimization
- Link Building
- Content Marketing
Responsibilities included: building and launching over 40 unique websites in some extremely competitive markets, website creation (Drupal & Wordpress), content creation, search engine optimization (schema markup, internal link structure, clean HTML/CSS), link building, lead generation, graphic design, social media management, newsjacking, UX, and client intake.
Web Developer
- Web Design
- Graphic Design
- Web Marketing
My411Pages was a national Internet Yellow Pages (IYP) company where I was tasked with creating landing pages, graphic design, and writing copy for hundreds of small businesses. Responsibilities also included: HTML/CSS optimization, logo design, data entry, SEO, and backend software administration/training.
University of North Texas (UNT)
Bachelor of Science (B.S.), 2007, Denton, TXMajor: RTVF (Radio, television, and film) with a focus on marketing & mass media.